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“Where are you really from?” is a question that most black Brits had to endure to the point where it became an in-joke in the black community. …


Every June the world celebrates LGBTQ Pride Month — a way to remember, and indeed celebrate the Stonewall Riots of 1969 whose influence marked the start of legal reform in America to outlaw LGBTQ discrimination. The month is now dedicated to raising awareness of issues facing the LGBTQ community, whether…


DPD shipping parcels

Deciding what to do about shipping costs has been a challenge for retailers ever since the first customer asked for their purchases to be delivered to their home.

It costs money to deliver any order, but how much of that cost should you absorb rather than pass on to the…


Anyone who’s studied marketing, or worked in a business environment will have heard of “The 4 Ps” (Product, Price, Promotion, and Place), the four parts of the product mix you have to get right to maximise sales.

Despite knowing about all four, most retailers spend the majority of their time…


Fruugo Partners

Selling successfully on any marketplace depends on the right data getting to the right place as quickly as possible. …


When selling online your product information has to do the job of the shop assistant. The copy and images have to convince the customers to buy. To encourage the customer to want the product, and answer all the customers’ questions in order to remove the barriers to purchase.

37% of…


Successful online retailing is founded on quality data and one key area of importance is correct use of GTINs.

Having a unique code for each item you stock has been a game changer in retail. …


Lady browsing online on a tablet

Images are an important feature on any product webpage. If you can’t see what you’re buying you are in essence buying blind and unlikely to make the purchase irrespective of good descriptions or price.

Image optimisation is key for online retail and as the value of the item increases so…


Keywords are of huge importance to any online writing. Whether you’re creating product descriptions, articles or text ads with keywords to trigger them, the words used within them are vital.

Our previous article describes How to Use Keywords in Product Titles and Descriptions but you need to know which keywords…


Once you have mastered growth in your domestic market it is time to look overseas where billions of customers in multiple countries need or want products just like yours.

Often retailers take a long time to capitalise on this opportunity because they don’t follow the quickest route to launch and…

Fruugo

Fruugo is a global marketplace that makes cross border shopping easy! Using Fruugo, Retailers and Shoppers from all over the world can find each other.

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